Friday, October 28, 2016

More Than What Meets The Eye: Visit Our Showroom Today!

       "I've passed this place about a million times and this is the first time I've come in."  "Gee, this place is a lot bigger on the inside than it appears on the outside!"
       If I had a dime for every time I heard these sentiments from a  first-time customer, I'd be...well...let's just say I'd have quite a bit more saved for retirement!  I usually hear these quoted words (or words to that effect) once a week depending on the time of year (some times of the year are busier than others).  It's either the first quote, the second quote or both.  
       Nonetheless, however and whenever it's said, it just shows me a number of things of which I often need reminding.  Among the reminders are:  We've been here a long time on the well-trafficked road of Central Park Avenue (Rt. 100) in Yonkers, New York.  We've been noticed on this main commercial route much more than we realize.  The people who express these sentiments are never disappointed when they finally make their way into the store.
       Now our building isn't the eighth wonder of the world.  But apparently, the fifteen-foot vaulted ceiling in the front of the building is highly visible for pedestrians and passing motorists.  It makes a noticeable difference on the road to any passerby.     However, according to many surprised first-time visitors, they thought that was the entire store!  But it isn't.  What is apparently not visible from the road is the twenty-four foot wide showroom space inside the front of the building and the fourteen foot wide corridor of showroom space that leads to the expanded showroom space in the back of the building.
       In all of the aforementioned spaces, we've consistently kept an attractive display of goods, set up in a tasteful room decor, knowing that taking care of your showroom translates into a more attractive shopping experience for our customers.  This is basic stuff actually, "retail 101" if you will. However, it's not always practiced, even in some of the more prominent retail store chains in the area.  
       But we're not a chain.  We're a family-owned and operated business that was established 104 years ago (and counting) as a custom pool-table manufacturer on the Lower East Side of Manhattan.  We've had a store in Yonkers for 59 years (and counting) and have been at this present location for the past 43 years (and counting).  Since 1998, this has been our sole location.  We're still a vendor of quality slate-top pool tables and other "traditional gaming".  But we've also become one of the best known awards suppliers in the tri-state area since opening the store in Yonkers 59 years ago.
       So if you're in the Yonkers area and you're in the market for what we offer - or if you're just curious about that building with the high, triangular-shaped roof and stucco siding at 1876 Central Park Avenue (that you've happened to pass by a million times) - take a moment to stop by and take a look inside.  You'll find that there's more than what meets the eye compared to what you've seen from outside.  You'll probably be a million times surprised as well!

Wednesday, October 19, 2016

Traditional "Gaming" Is Alive & Well at Loria!

       In this age of highly developed satellite-based, digital/wireless technology, it seems that we have a constant source of entertainment at our fingertips, wherever we are and wherever we go.  Smart-phones, tablets and wi-fi are being used for almost every activity in life.  It's an age of unparalleled convenience that, among other things, enables us to satisfy that craving for entertainment in a world where escapist entertainment has become the overwhelming norm.  Whether it's watching those CGI-saturated "superhero" movies, following each other's comments on Twitter, or playing those video games with the epic 3D graphics, we are engrossed in another world - the virtual world.  I'm sure we all visit there from time to time.

On that point, I specifically address the "entertainment" aspect of technology in the present-day world.  It is as equally amazing to me as it is also the stuff of a cautionary tale. As we have become ever-increasingly caught up in the virtual world, we start to dwell in a world where we seem to be "here, but not here".  You know the scene.  A family of four convenes in a family restaurant and all four family members are hypnotized by whatever wireless device they happen to have - no conversation, no interaction.  Their senses (as well as two of their limbs) are exclusively focused on what's in their smart-phone or tablet.  Will the real "real world" please step forward?
       I know this may be a popular lament among those who predate the technology revolution.  But just as we can marvel at the remarkable level of the technology behind digital and virtual-world entertainment these days (and even indulge from time to time in these forms of entertainment), we end up "virtually" living in the "virtual world", at the expense of valuable moments that we can only find in the "real world".  Like that family of four in the family restaurant, we are foregoing valuable time together when we individually detach ourselves from each other like that.  When we have an opportunity to interact with real friends and family, we need to realize the inherent value in that and forego the "virtual world" for a while.
       Unequivocally, what we identify as the "real world" has been permanently revolutionized by wireless technology - for better or worse.  No question about it.  But we cannot replace the real world with a virtual one, even in the realm of entertainment.   This is the point:  When we give disproportionate time to our electronic devices, time for other things (i.e. basic "human" things) goes down in the process.  Frequently, things like in-person conversations, basic social interaction skills, handwriting skills, real person-to person camaraderie among family and friends take a back-seat in everyday life - if they're not altogether banished.  We've become a very distracted society.  No question about that either.        

So for those in search of a return to more organic ways of having entertainment in the real world with real people in a real room (the original "chat room" if you will), do not be discouraged!  Loria offers what we like to call "traditional gaming".  Yes, behind this editorial is a pitch for the type of gaming that encourages "real world" camaraderie and competition.
       As a fourth generation family-business, we have a hard time surrendering what we deem important in entertainment - being in the real world with real people having fun together - unlike the virtual world of digital gaming, where too often we're "here, but not here".  I don't condemn the world of digital gaming.  I just know that it shouldn't dominate our lives when it comes to entertainment because then our real lives just become "virtual" as well.  Even in the world of entertainment, making pleasant memories with family and friends means being in the same room with them, and interacting with them.
       So if you're tired of being led around by remote control in the world of digital gaming and wish to play games in the real world, do not despair.  Loria has been a stubborn purveyor of "traditional gaming" for more than one-hundred years, with our wide variety of home and commercial slate-top pool-tables.  Over the years, we've also come offer an extensive array of other "real world" games - such as table-tennisfoosball tables, combination poker/dining tables and bars, with stools and chairs to match!  We have been the "go to" place for over two decades for league quality steel-tip darts, dartboards and dart accessories - as well as the "royal" game of chess (including an LED-lit version), an assortment of plastic-coated playing cards, dominoes and even bingo!  
       For more information on our variety of "traditional gaming", please visit our showroom in Yonkers, New York and our website at:
By Roger V. Loria, Jr.
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Wednesday, September 30, 2015

Bargains On Pre-Owned Slate-Top Pool-Tables!

       If you haven't heard, we are grateful to announce that 2015 marked our 103rd year in the pool-table business!  Yes, we pre-date World War I!  But one thing that never gets old is a bonafide bargain.  So we are also grateful to announce that, in addition to our extensive line of brand-new, genuine slate-top pool-tables, Loria offers a very selective group of attractive, pre-owned, genuine slate-top pool-tables - at prices that are just as attractive.
       You may have noticed that I am consistently repeating the words "genuine slate-top".  This is because I want to emphasize that we only sell pool-tables in which the playing surface beneath the cloth is made of good, old-fashioned "genuine slate".  It's the bedrock of the pool-table and we've been offering it on our pool-tables since 1912.  It's the best, so we don't bother with anything less.  Though brands and models have changed countless times over the years, this is one thing that hasn't changed since our founding

       What also hasn't changed since then is making pool-tables available to a budget-conscious public at prices that are...well..."budget-conscious".  So if you're in the market for a good, old-fashioned bargain on a genuine slate-top pool-table, please visit our website, or stop by our showroom for a view of all our current, pre-owned models.  
But beware, these bargains go fast!

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Wednesday, September 16, 2015

Free Removal of Your Pool Table!

Are you having problems selling your pool-table? 

Have you sold your home, but the incoming residents do not wish to keep the pool-table that still sits in the game room?  

In other words:  Do you need your pool-table removed, but you don't have the time or the energy to sell it, or remove it yourself?

Well, look no further!  Loria, on Central Park Avenue in Yonkers, has your answer!  Just give us a call and let our expert crew remove it for you.  Better yet, if your table is eligible, you may qualify to have it removed for FREE.  That's right!  We will waive our current $555 charge (for removal of tables within 35 miles of our store) if it meets our eligibility criteria. Simply e-mail us the pictures of your table, along with as many descriptive details about it, and we will let you know same-day (in most cases) whether it qualifies.  

Please visit our website for information on all of our pool and billiards services.

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Tuesday, September 15, 2015

On Target With Dart Players for Over 20 Years!

If you ask most dart league players in the North Bronx, Westchester, Putnam and Fairfield Counties, they may recommend our company for all their darting supplies, as we have become exceptionally popular with the league players.  By providing the widest selection of steel-tip dart sets (and all the accessories that go with it), and offering a guaranteed discount for all league players who sign up for our e-mailing list, word has definitely gotten around that Loria is the place to find the right weight, the right size and the right grip for your personal set of darts. Even if you're just darting for fun and are not enrolled in a league - no problem - we have something for every dart-player's needs.  We have an extensive supply in stock and an expansive selection of special-order items as well.  Please visit our showroom or go online today! 
Just a portion of the darts section in the Loria showroom at 1876 Central Park Avenue in Yonkers, New York.

Monday, September 14, 2015

Over A Hundred Years of "One Customer At A Time"

By Roger V. Loria, Jr.

       There's a poster hanging in a local pizzeria that I found very interesting while having lunch there one day.  The poster stated a handful of facts about life in the U.S. in the year 1907.  The purpose of the poster was to give a customer something interesting to read while dining.  For instance, women in 1907 commonly washed their hair with eggs and borax (wow, right?).  With regard to the 'interesting reading', that mission was accomplished. 
       But the reason why this particular poster was hanging in a pizzeria with a bunch of factoids about 1907 was to draw attention to the year in which this pizzeria was founded.  When I made the connection to the restaurant's long-standing heritage and what life was like in the year it was founded, it made that pizzeria a bit more endearing to me (especially since our company shares a very similar story, starting in 1912).  
       Though the information on the pizzeria's poster was fascinating, it also held a special interest to me as part of a fourth generation business, which was also founded soon after the turn of the 20th century, on the Lower East Side of New York City (only five years apart from that local pizzeria).  I cannot tell you how many customers we have been privileged to serve over the years since then.  But I can honestly tell you that it has been (as the saying goes) "one customer at a time".  
The workshop of the original 'V. Loria & Sons' company, located on 
the Bowery on the Lower East Side of Manhattan (circa 1920s). 
Company founder, Verniere Loria, standing 3rd from left. 
       Tying a bigger historical picture to any long-standing heritage draws interest in and of itself.  In business, it also adds that crucial element of 'trust' to a company's public image.  However, that implicit trust still must be proven.  Therefore, that long-standing heritage also puts the onus on those in that business, especially a family business, to earn that trust "one customer at a time".  We have made it a practice that 'goes without saying' in order to give each customer's needs our full and undivided attention.  We believe it is something that is critical to our existence.
      By the way:  In 1912, the average cost of a movie-ticket was 7 cents and an ounce of gold was $20.65.  But we have never put a price on our attention to our customers, whether they are buying a dart-point sharpener for $2, a trophy for $10, or a pool-table for several thousand dollars - it's always been "one customer at a time".

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By Roger V. Loria, Jr.

Welcome to the official newsletter of V. Loria & Sons!  Yes, we know it's really a "blog" (technically speaking).  But when you consider that our company (now in its fourth generation) was established in 1912, it makes things very difficult to stray from more 'organic' terms - like "newsletter".  What's our point?  We're a family business that has been in the pool-table/game-room business for more than 100 years, as well as in the awards & engraving business for more than 50 years!  We were here before the digital age and all things "cyber-minded".  We have adapted to the digital age, using its conveniences as best we know how, but our attitude toward customer service and customer satisfaction is anything but "virtual".  We know that we serve a clientele who wants something special every time and finding that special something isn't always resolved with the click of a mouse or a swipe of a finger.  That's why we have always made personal customer service the hallmark of our business since its founding.  Please visit our websites today for a complete look at our current product & service line: